Figma
Tools
2024
UI/UX Design and System Redesign
Year
5 Days
Duration
Project type
Redesigning the UTS App for Seamless Commuting
The UTS (Unreserved Ticketing Service) app felt cluttered and confusing, making ticket booking frustrating. We refined the platform with a user-centric approach, simplifying navigation and enhancing clarity. The result? A seamless, intuitive experience that puts commuters first.
Brief
Mindmap
Why We Chose the UTS App?
We chose the UTS (Unreserved Ticketing Service) App to simplify its cluttered interface, resolve navigation issues, and enhance user satisfaction for millions of daily commuters.
Click here for Primary and Secondary Research
Problem Statement
How Might we make the ticket booking process in the unreserved ticketing system app easy for users?
Goal: The Goal is to simplify ticket booking, minimize complexities, and enhance user convenience by reducing clutter and time consumption
Click here for insights of existing app.
Moodboard
This mood board captures the chaotic yet essential experience of Indian railway commuting, emphasizing the need for a streamlined, user-centric UTS app.
Font Library
Why Lato and Inter?
Lato was chosen for its modern yet friendly feel, offering a clean and approachable look that enhances readability.
Inter was selected for its cleanliness and high legibility, making it perfect for user interfaces
Colour Library
Why primary colour Blue?
Blue is often associated with tech and innovation, making it a popular choice for websites and apps in the travel industry. It symbolizes reliability and trust, essential for travel platforms. Additionally, blue is colorblind-friendly.
Component Library
A component gallery ensures consistency, efficiency, and a cohesive user experience by providing reusable UI elements and streamlining collaboration.
Re-designed app
UI Design
Keeping in mind the Target user for this app, we used familiar and simpler design for each ticket booking process.
A clean, modern aesthetic with consistent colors and typography will improved visual appeal to foster trust.
Improved spacing between elements and components along with light and inviting blue tones.
Using a simpler layout with clean and visible icons to improve navigation and task completion.
Click here for low fidelity wireframes and userflow
Prototyping
By prioritizing user feedback, we streamlined navigation and transformed ticket booking into an intuitive process, reducing friction and boosting satisfaction for a more engaging, user-centric experience.
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